The US$72 billion digital bet

February 21, 2020
The US$72 billion digital bet

With technology increasingly becoming a fixture in our everyday lives, traditional institutions across several industries are feeling the heat of competition as nimbler players look to disrupt their customary revenue streams.

This scenario is even more pressing in the financial services industry where, to stay ahead of the competition, banks globally are investing US$72 billion annually into technology, with special focus on areas such as fintech (financial technology). That’s according to a recent survey from Moody’s Investors Service, which revealed that banks, between 2017-19, on average spent 18.3% of their total operating expenses on technology, highlighting their determination to defend their customer base.

In terms of use of funds, more than 50% of bank investments were directed towards front office applications, such as mobile apps or web-based platforms. Gaining traction in several economies, fintechs (financial technology companies) have started to take market share, and more importantly mindshare, away from traditional banks as they typically offer more intuitive and efficient services by placing much more importance on the overall customer experience.

While some fintechs look to take business away from traditional institutions, there are those – including several in Asia – that are looking to help banks grow their franchises and take their services to the next level. And, for digitally focused banks in Asia, there are numerous solutions – from wealth management tools to better use of internal bank data – available. For example, in Singapore, DBS recently partnered up with fintech Quantifeed to develop a robo-advisory service for its clients.

The introduction of virtual banks into the Hong Kong market has likewise highlighted the collaborative atmosphere in the region for fintechs. Tencent, for instance, has partnered up with ICBC to create a new banking proposition for users in Hong Kong.

However, the willingness of fintechs in Asia to work with banks shouldn’t encourage complacency on the part of the banks. One needs to only look at China-based Alibaba to see how appealing a new banking alternative can be. Alibaba has been able to draw customers to its saving accounts service by turning online savings into a game and allowing users to compare their returns with those of others on the platform.

“Sustaining these investments and smartly executing digital strategies will be important to help fend off the threat from fintech firms as they continue to test the boundaries of the banking business, particularly in the simpler retail products and payment services that account for about a third of the investment banks' revenue,” said Michael Rohr, senior vice president at Moody’s Investors Service.