2.1 The purposes for which information may be used by us in and outside the Hong Kong Special Administrative Region include: ensuring that content from our site is presented in the most effective manner for you and for your computer; providing you with alerts, newsletter, education materials or information that you requested or signed up to receive; carrying out our obligations arising from any contracts entered into between you and us; allowing you to participate in interactive features of our service, when you choose to do so; designing and conducting surveys/questionnaires; complying with laws and regulations applicable to us or any of our affiliates in or outside the Hong Kong Special Administrative Region; legal proceedings, including collecting overdue amounts and seeking professional advices; researching, designing and launching services or products including seminars/events/forums; promoting and marketing services and products subject to your exercise of the opt-out right (please see further details in clause 2 below); purposes directly related or incidental to the above; or purposes not specifically listed here, which we will use as described in this Policy or as otherwise disclosed at the time of collection.
2.2 By using our site, you consent to direct marketing utilizing the following information, should you provide it: your name, contact details (including address, contact number, email address), products and services information, transaction pattern and behaviour, background and demographic data. We utilize this information for the following types of direct marketing: services and products related to our site and/or our affiliates (including marketing affiliates programs we are a part of); reward, loyalty or privileges programmes, promotional offers and related services; and invitations to events such as seminars/webinars/tele-seminars, conferences, live programs or events. We may conduct direct marketing via fax, email, direct mail, telephone and other means of communication or send e-newsletters to you. You may choose not to receive promotional materials, by simply telling us (see below for contact details), and we will cease to do so, without charge.