Effective 7th October 2020

Privacy Policy

Quantifeed HK Limited and our subsidiaries and affiliates (collectively, “Quantifeed”, “we”, “us”, or “our”) are committed to protecting and respecting your privacy. This Privacy Policy (the “Policy”) applies to www.quantifeed.com (the “Site”). This Policy (together with any other documents referred to in it) sets out the basis on which personal data we collect from you, or that you provide to us, will be processed by us. Please read the Policy carefully to understand our views and practices regarding your personal data and how we will treat it. This Privacy Policy may be supplemented or replaced by privacy policies issued for other Quantifeed websites or for specific products or services that we offer.

1.1. In order to provide a better service to you, develop new services, and obtain additional customers for our services we may collect and process the following data about you: information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our site, posting material, or requesting further services. We may also ask you for information at other times, for example in connection with a promotion or when you report a problem with our site; if you contact us, we may keep a record of that correspondence; we may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them; details of your visits to our site and the resources that you access;

1.2  Requests to subscribe to mailing lists or other offerings, Cookies and similar technologies. Like many online services, we sometimes use the following technologies: Cookies, or text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand user activity and patterns. Local storage technologies, like HTML5 and Flash, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications. Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

2.1  The purposes for which information may be used by us in and outside the Hong Kong Special Administrative Region include: ensuring that content from our site is presented in the most effective manner for you and for your computer; providing you with alerts, newsletter, education materials or information that you requested or signed up to receive; carrying out our obligations arising from any contracts entered into between you and us; allowing you to participate in interactive features of our service, when you choose to do so; designing and conducting surveys/questionnaires; complying with laws and regulations applicable to us or any of our affiliates in or outside the Hong Kong Special Administrative Region; legal proceedings, including collecting overdue amounts and seeking professional advices; researching, designing and launching services or products including seminars/events/forums; promoting and marketing services and products subject to your exercise of the opt-out right (please see further details in clause 2 below); purposes directly related or incidental to the above; or purposes not specifically listed here, which we will use as described in this Policy or as otherwise disclosed at the time of collection.

2.2  By using our site, you consent to direct marketing utilizing the following information, should you provide it: your name, contact details (including address, contact number, email address), products and services information, transaction pattern and behaviour, background and demographic data. We utilize this information for the following types of direct marketing: services and products related to our site and/or our affiliates (including marketing affiliates programs we are a part of); reward, loyalty or privileges programmes, promotional offers and related services; and invitations to events such as seminars/webinars/tele-seminars, conferences, live programs or events. We may conduct direct marketing via fax, email, direct mail, telephone and other means of communication or send e-newsletters to you. You may choose not to receive promotional materials, by simply telling us (see below for contact details), and we will cease to do so, without charge.

3.1  We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection: personnel, agents, advisers, auditors, contractors, financial institutions, and service providers in connection with our operations or services; our overseas offices, affiliates, business partners and counterparts (if any); persons under a duty of confidentiality to us; persons to whom we are required to make disclosure under applicable laws and regulations in or outside the Hong Kong Special Administrative Region; acquirers and other parties to business transactions involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of Quantifeed or our affiliates; or actual or proposed transferees or participants of our services in or outside the Hong Kong Special Administrative Region.

3.2  If you voluntarily provide your personal information to third parties or the public on or through our services, that information can be seen, collected and used by others. We are not responsible for any use of such information by others.

4.1  We employ technical, organizational and physical safeguards designed to protect the personal information we collect.

4.2  Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

4.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we employ industry standard tools to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We retain personal data for so long as it is necessary to achieve a purpose listed above. Data may be archived for as long as the purpose for which the data was used still exists.

Any changes we may make to our privacy policy in the future will be posted on this page and, in certain instances, we will update you on the changes of our privacy policy via other means.

We may hold your data on servers based in Hong Kong, Singapore and any other territories as we see fit. We may also transfer your data to our overseas offices or in accordance with the “Disclosure of your information” section above, who may be located in or outside of the Hong Kong Special Administrative Region.

8.1  By using our service, making an application or visiting our website, you consent to the collection and use of your information and other activities as outlined in this policy.

8.2  Under the Hong Kong Personal Data (Privacy) Ordinance (the “Ordinance”), individuals have the right: to check whether we hold personal data about you and to access such data; to require us to correct as soon as reasonably practicable any data relating to you which is inaccurate; to ascertain our policies and practices in relation to personal data and the kind of personal data held by us; and to object to the use of your personal data for marketing purposes and we shall not use your personal data for marketing purposes after you communicate your objection to us.

8.3 If you wish to object to the use of your personal data for direct marketing purposes, access your data, correct your data, or obtain information regarding Quantifeed’s data policies and practices, utilize the contact information provided below.

8.4 In accordance with the terms of the Ordinance, we have the right to and may charge a reasonable fee for processing any data access request.

Nothing in this Privacy Policy shall limit the rights of the data subject under the Ordinance. This Privacy Policy shall be governed by the laws of the Hong Kong Special Administrative Region. You agree to submit to the exclusive jurisdiction of the Hong Kong courts.

The Site is not intended for use by children under 18 years of age.

Any other questions or comments should be directed to:
Support Team Units 120, 29/F, Tower 5, The Gateway,
Harbour City, 15 Canton Road, Tsim Sha Tsui, Kowloon Hong Kong
+852 3105 9610
[email protected]

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Ross Milward

Chief Technology Officer &

Ross Milward leads Quantifeed’s technology and engineering efforts to deliver innovative digital wealth management solutions. Before co-founding Quantifeed, he spent more than 15 years in investment banking, holding senior positions in equity and equity derivatives technology.

His expertise is in developing and managing large-scale enterprise-level global trading and risk systems. A former managing director, Ross has worked for Bank of America Merrill Lynch and Deutsche Bank. He has held multiple global and regional leadership roles, most recently as head of equities technology in Asia. He has worked in Hong Kong, Sydney and London.

Ross holds a Bachelor’s degree in Computer Science with Honours and is a Fellow of the Securities Institute of Australia. He likes pushing his limits through long distance triathlon races.

Matt Johnson

Commercial and Business Development Lead

Matt Johnson is responsible for leading the commercial and business development efforts for EMEA, where he drives sales and partnership initiatives. With over 30 years of experience in Global Markets, Asset Management, and Financial Technology Sales, Matt brings a wealth of expertise to his role.

Throughout his career, Matt has demonstrated his ability to effectively manage European and global equity derivatives and exchange traded product sales teams, as well as holding executive committee and broader management positions. His entrepreneurial spirit and investment acumen have further motivated him to invest in multiple start-ups and Fintech companies.

Rachel Liu

Head of Marketing & Communications

Rachel Liu leads Quantifeed’s marketing and communications initiatives. She is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the region. Her expertise is in brand management and building global product campaigns. Prior to joining Quantifeed, Rachel built and executed marketing strategies at notable technology companies servicing business and retail sectors across Europe, US and Asia Pacific.

Rachel holds a MSc in Media and Communications from London School of Economics and Political Sciences and a Bachelor of Fine Arts from New York University. 

John Robson

Chief Commercial Officer

John Robson drives Quantifeed’s client partnerships. He works with financial institutions to assist them in developing their digital wealth management future. Based in Hong Kong for over 30 years, he has held regional leadership roles at JP Morgan, Nomura and Merrill Lynch managing teams which serviced the region’s consumer and private banks.

His career has been focused on the development of investment platforms and products. He has been instrumental in introducing significant product innovation to wealth management platforms in Hong Kong, London and Tokyo.

Audrey Wong

Chief Operating Officer &
Chief Financial Officer

Audrey Wong manages operations and financial affairs to deliver on Quantifeed’s business strategy. Audrey joined Quantifeed from Bank of America Merrill Lynch, where she was COO for the equities division in Asia Pacific. Audrey’s tenure at Merrill Lynch included senior assignments in Toronto and New York, before relocating to Hong Kong in 2006 to take a new role as the Finance Head of Equities Derivatives for APR.

Her responsibilities expanded to CFO of APAC Equities in 2011 and CFO for APAC Global Markets in 2013. Audrey holds a Bachelor of Business Administration from Brock University of Ontario. She is also a Chartered Professional Accountant of Ontario and Chartered Financial Analyst. Audrey enjoys biking and swimming with her two children.

Robert Rice

Chief Sales Officer

Robert Rice leads Quantifeed’s sales strategy and works with clients to define and deliver digital wealth management solutions. Based in Hong Kong for over 15 years, Robert has held sales leadership roles in APAC and EMEA at London Stock Exchange Group (formerly Refinitiv), Fitch Solutions, OFX and SNL Financial, leading teams servicing wealth managers, asset managers and financial institutions.

His career is focused on brining innovative platforms, products and solutions to market helping clients meet their objectives. Robert is an appointed Mentor for the Hong Kong Fintech Week advising start-ups and market entrants on various topics and go to market initiatives.

Conor Doyle

Head of Pre-Sales

Conor has over 20 years’ experience working in the Japanese market leading sales and service teams in high-growth financial software vendor organisations. He is bilingual (fluent in Japanese and English), with strong technical and integration experience and a proven track record of meeting targets, overcoming challenges in real time, and delivering tangible results.

Conor is an expert presenter, negotiator, and business operations manager. He is able to forge strong relationships with both clients and partners and build consensus across multiple organisational levels. Conor has demonstrated capacity for leadership and project management. His previous work experience focuses on leading multinational, cross-functional teams in the provision of leading-edge, highly complex and high-value fintech business solutions. Conor has a Mechanical Engineering degree from University College Dublin.

Parul Srivastava

Head of Delivery & Singapore Country Head

Parul Srivastava leads Quantifeed’s Delivery function. She enables Quantifeed customers to successfully adopt and launch innovative digital wealth management solutions. Parul brings 18 years of strong experience in the financial services industry, her knowledge edges across the delivery lifecycle and wealth domain areas including AML, KYC, client onboarding and Payments. She is experienced in managing complex , high value enterprise level programs with leading Banks like SCB , BNPP, OCBC and Technology Service providers like Cognizant, BAE Systems , Fenergo. She has worked vastly for APAC and EMEA region deliveries primarily based out of Singapore.

Parul Holds a Master’s in Business Administration in Finance and Accounting and is Certified PMI- Project Management Professional, Scaled Agilist, Scrum Master(CSM) and Product owner (CSPO). Beyond work she is interested in Art and Travel.

Chetan Shetty

Head of Product

Chetan leads Quantifeed’s product management capability and drives the implementation of features in our product that continuously solve digital wealth management problems for our clients.

Chetan started his career as a software engineer in the aerospace industry working across the entire software development lifecycle. Subsequently he worked in various roles helping large enterprises in Hong Kong solve business problems with process and technology solutions. His experience ranges across aviation, insurance, public sector services and consulting. He has lived and worked across multiple countries and enjoys travelling to new places, tasting new cuisines and occasionally writing his blogs.

Lars Bischoff

Head of Core Engineering 

Lars Bischoff is a lead senior software engineer on Quantifeed’s back-end services, with a focus on trading and external interfaces.

Before joining Quantifeed, Lars had a number of leadership roles across major investment banks including Deutsche Bank, JP Morgan, UBS, and Citi. These roles included designing and implementing systems for Equities and Equity Derivatives Trading. Lars also held roles as country lead for Equities and Equity Derivatives Technology, as well as global lead for Equity Derivatives Trading.

As a former Executive Director in Deutsche Bank and JP Morgan, Lars has extensive experience in building local and global development teams. In this capacity, he also defined and realised the technology direction and innovative platforms in the Equity and Equity Derivatives space for these two organisations. Lars holds a Bachelor of Science degree in Computer Science, from Macquarie University, Sydney.

John Threlfall

Head of Site Reliability Engineering

John leads the SRE team in Singapore and is responsible for the overall infrastructure and SDLC of Quantifeed’s technology platform, QEngine. He ensures the design, availability, and reliability meets the requirements of both our internal and external users. He has over 20 years’ experience in the banking industry, with a demonstrated history in transforming back-office technology and developing reliable engineering systems for large financial institutions.

Prior to joining Quantifeed, John held technical and leadership roles at Bank of America Merrill Lynch and Standard Chartered Bank. He holds a BSc degree in Artificial Intelligence from The University of Manchester in the United Kingdom. John moved to Singapore in 2008 and enjoys travelling with his family, football and scuba diving.

Joy Sun

Head of Quantitative Engineering

Joy steers Quantifeed’s research and development in systematic investment strategies, portfolio construction and trade execution. Prior to joining Quantifeed, she worked as a quantitative analyst in asset management and proprietary trading firms.

She led development of trading strategies, including design,simulation and risk control, and research in market trend recognition and prediction. Joy earned her PhD in Operations Research from the University of Hong Kong, her MS in Statistics from Nan Kai University and her BS in Computational Mathematics from Dalian University of Technology.

Michael McDonald

Head of Web Engineering

Michael McDonald builds Quantifeed’s online wealth management web application in order to deliver a user-friendly and integrated experience. Michael has over 11 years of experience in web application development.

As Developer for Crossroads Hong Kong, he and his team set up the infrastructure for its donation and stock management application. As Developer at e-commerce company Synapse Connect in New Zealand, he and his team helped clients build mobile applications like prospersoftware.nz, providing him with a full-stack web development and DevOps skillset, servicing clients and back-office operations.

Michael holds a Bachelor degree in Electrical and Computing Engineering from University of Canterbury New Zealand. He moved to Hong Kong in 2014 and enjoys the outdoors sports such as hiking and cycling.

Sharon Tang

Sales Director, NA

Sharon Tang leads sales and business development activities in the North Asia region at Quantifeed. Based in Hong Kong, she works closely with financial institutions across the region to help them develop their digital asset management capabilities. She has over a decade of experience in the finance industry and previously held senior regional sales positions at Osttra (formerly part of IHS Markit) and FIS. 

Sharon holds a Bachelor’s degree in Business Administration from the University of Science & Technology in Hong Kong and a Master’s degree in Corporate Communications from IE Business School in Spain.

Vincent Emond

Client Success Lead

Vincent Emond leads Quantifeed’s client success team, designing compelling business proposition and driving client experience to ensure they achieve their desired outcomes.

Vincent has 15 years of experience spearheading innovative digital products in banking, insurance, and tech industries. Before joining Quantifeed, Vincent led product development and management for several HSBC digital platforms, including their flagship retail banking app in Hong Kong. He was also AXA’s Head of Digital Centre of Excellence, where he helped launch AXA’s first blockchain-powered insurance product. As a technically proficient digital consultant gifted in interpersonal relationships, one of Vincent’s most valuable skills is in bridging customer needs with complex technological solutions.

Vincent holds a Bachelor’s degree in Business and Marketing and a Master of Business in E-Commerce. Outside of work, he can be found climbing steep hills on his road bike as he strives towards his goal of breaking local Strava cycling records one segment at a time.

Kentaro Miki

Head of Japan Delivery

Kentaro Miki Heads up the delivery team in Japan to bring Quantifeed’s solution to the local market.

Kentaro has been working at Technology division at Global Investment Banks such as Goldman Sachs, Citi Group, Lehman Brothers etc. as developer, business analyst and project manager over 20 years.

His expertise is designing system, business and operational flow with good understanding of financial products from Front to Back.

He graduated Waseda University in Tokyo, Japan and he likes snowboarding and Brazilian Jiu-Jitsu.

Deepshikha Chaudhary

Sales Director, South East Asia

Deepshikha Chaudhary drives sales initiatives for Quantifeed Singapore. She is responsible for building and growing the company’s presence in Southeast Asia. Prior to Quantifeed, Deepshikha worked with various financial technology providers leading business expansion in the region. She also has hands-on experience in the product development of a cloud-based trading and execution platform for Asia and Europe. Deepshikha has over a decade of experience in the finance industry.

Deepshikha holds a Bachelor of Technology in Computer Science and a Masters of Business Administration in Finance from Singapore Management University. To get her going, she likes to run, practice yoga and go surfing.

Ross Milward


Ross Milwardは、革新的なデジタル資産管理ソリューションを提供するQuantifeedのテクノロジーとエンジニアリングを主導しています。Quantifeedを共同設立する以前は、15年以上投資銀行業務に従事し、株式および株式デリバティブ技術の上級職を歴任してきました。



Alex Ypsilanti


Alex Ypsilantiはデジタル資産管理の課題を解決するQuantifeedのミッションをCEOとして担っています。







Conor Doyle


Conor は、急成長している金融ソフトウェア ベンダー組織の日本市場をリードする販売およびサービス チームで 20 年以上の経験を持っています。彼はバイリンガル (日本語と英語に堪能) であり、強力な技術と統合の経験があり、目標を達成し、リアルタイムで課題を克服し、具体的な結果をもたらした実績があります。 Conor は、専門のプレゼンター、交渉担当者、およびビジネス オペレーション マネージャーです。彼はクライアントとパートナーの両方と強力な関係を築き、複数の組織レベルでコンセンサスを構築することができます。 
Conor は、リーダーシップとプロジェクト管理の能力を実証してきました。彼の以前の職務経験は、最先端の非常に複雑で価値の高いフィンテック ビジネス ソリューションの提供において、多国籍のクロスファンクショナル チームを率いることに重点を置いていました。コナーはユニバーシティ カレッジ ダブリンで機械工学の学位を取得しています。

Geoff Langham

Head of EMEA

Geoff Langham manages the Quantifeed EMEA team based in London and co-founder of Alpima. He is responsible for implementing the company’s infrastructure and its strategic direction. He has worked closely with all teams to successfully deliver solutions to its global clients and partners.

A twenty seven year veteran in the Finance industry, Geoff brings a wealth of experience from a trading and management perspective. Raised and educated in Canada at Queen’s University, he relocated to London to complete his MSc in Financial Economics.  He began his career at JP Morgan trading FX/Rates following onto Morgan Stanley on the buy and sell sides as an equity trader.  For the past 15 years, Geoff has held Board positions and COO roles at several fast growing financial companies.

In his spare time Geoff is a keen tennis player, powder skier, aspring chef and father to his three daughters.

Karen Tierney

Head of Product, EMEA

Karen Tierney leads Quantifeed EMEA’s product team. She works closely with all teams across the organisation to evolve the product offering. She is responsible for ensuring the platform-wide strategy is aligned to customer’s needs, and our product build is prioritised, planned and executed effectively.

Trained as an Operations Research and Statistics Engineer with a Masters in Management, Karen brings a wealth of experience in product and programme management having delivered multifaceted client, regulatory and technology change projects. She joined Quantifeed from DWS and previously worked at RBS, Barclays, Deloitte and The National Bank of New Zealand.

Originally from New Zealand, Karen loves the great outdoors and is a keen swimmer. She lives in London with her husband and 3 young children.

Ananth Prabhu

Head of Client Success, EMEA

Ananth leads the Client Success team at Quantifeed EMEA. Ananth has a wealth of experience in finance and operations with a track-record of building and managing successful client facing teams in global organisations. His team is responsible for onboarding and closely supporting Quantifeed’s portfolio of clients. He leads various aspects of client relationships as well as client training, product adoption and retention.

Prior to Quantifeed, Ananth worked at Morgan Stanley and was principally responsible for building and scaling the sales-trading desk for structured products across Morgan Stanley’s clients base in EMEA.

His time outside of work is mainly spent with his wife and two young children. He is passionate about travel, cuisine, sport, in particular football and scuba diving.

Dorothée Servant

Head of Pre-sales, EMEA

Dorothée Servant leads as Head of Presales at Quantifeed EMEA. She works closely with the product and engineering teams as well as on the client side to ensure the smooth delivery of high-quality client solutions. Her team is responsible for managing the complete life cycle from the initial specification phase to the final delivery, including the planning, execution, and testing phases.

Before joining Quantifeed, Dorothée worked as project owner at THALES, a French multinational company, interacting with all the Business Units in Europe. She holds an MBA from IESE Business School, and a master’s degree in civil engineering from l’Ecole Nationale Supérieure des Mines de Nancy.

Originally from France, born in Spain and growing up in South America, Dorothée enjoys travelling and discovering new parts of the world.

Claire Percy

Head of Finance, EMEA

Claire Percy heads up the EMEA finance function overseeing financial processes and reporting. She works closely with the wider team to ensure day-to-day business efficiencies.

Working across a variety of different industries including management consultancy, outsourcing, manufacturing, digital media, Claire has gained valuable commercial and operational experience to deliver high quality reporting and analysis to aid better information and decision making.

In her free time, Claire balances the chaos of family life with her love of outdoor adventuring; running, hiking and wild-water swimming.

Alastair Smith

Head of Quantitative Solutions

Alastair Smith spearheads Quantifeed EMEA’s Quantitative Solutions team. Alastair and his team’s extensive knowledge of quant finance and trading strategies allows Quantifeed to develop cutting edge investment products to effectively serve its growing portfolio of global clients and partners.

Prior to joining Quantifeed, Alastair worked as an academic at Cambridge University, where he researched moment problems and stochastic solutions to integro-partial differential equations in very large numbers of dimensions.  He holds a doctorate in stochastic modelling and a degree in mathematics both from the University of Cambridge.

Outside of work, Alastair has keen interests in travel, rowing, cycling, chess and cryptoassets. ‍

Thomas Barnes

Head of Application Engineering

Tom Barnes oversees the Application Engineering team at Quantifeed EMEA. He is responsible for technology and platform architecture across the organisation, optimising the scale and performance at which the platform operates.

Tom has twenty years of tech experience. In his career to date he has architected, delivered and scaled systems across a range of industries, built on a variety of technology stacks. Immediately prior to joining Quantifeed, Tom was a part of an award-winning startup, designing and delivering location-based services used by police and armed forces across Europe.

When he’s not studying for his MBA, he can usually be found walking, running or cycling around the forest in Epping, where he lives with his partner and their three children.

Alex Ypsilanti

Chief Executive Officer &

Alex Ypsilanti spearheads Quantifeed’s mission to solve the challenges of digital wealth management.

Before co-founding Quantifeed, he spent fifteen years as an investment banking research analyst. His work enabled investors to improve their risk-adjusted returns and to gain access to a wider range of market strategies and risk premia. Alex, a top ranked analyst by Institutional Investor, had a leading role in the growth of the European ETF market, hedge fund replication and the use of volatility products in portfolios.

A former managing director for Morgan Stanley and Bank of America Merrill Lynch, Alex has built and led teams of derivatives and quantitative strategists in London, Tokyo and Hong Kong.

Alex holds Bachelors and Masters degrees in Information Systems Engineering and a PhD in Mathematical Finance from Imperial College, University of London.