Earlier in June, our Chief Commercial Officer John Robson spoke at Hubbis’ Digital Wealth event in Singapore. John discussed how we can fit a new technology initiative into the people, processes and systems of existing businesses.
Across Asia, financial institutions are embracing the opportunity that robo-advisory platforms bring. One thing in common between the organisations is that they want to go from selling products to solving their clients’ financial problems. In order to achieve this, financial services firms must offer customisation, convenience and relationships based on ongoing value.
While institutions have the customers, the data and the products, they need to understand how to deliver financial solutions that treat every client in a way that is scalable. This requires them to automate more and more of the wealth management experience – needs analysis, portfolio construction, investment fulfilment, rebalancing and micro communications.
Digital engagement with clients provides the opportunity to learn from their behaviour, to learn what’s working and what isn’t, and to continually refine that engagement as well as other aspects of the product. If the engagement is right, then the opportunity exists to shift from a relationship based on transactions to one of ongoing value.