“Financial institutions are no longer contemplating whether they should have an automated platform, but how and in what capacity. Firms are actively looking to monetize the growing mass and emerging affluent segment, recognizing digital is a huge opportunity – not a threat” Quantifeed CEO, Alex Ypsilanti
“Which robo-advice platforms will pull ahead in Asia?”
- By Banking Technology Staff Reporter, 27/07/2016
It’s the incumbent banks vs direct-to-consumer platforms.
If you were betting on which robo-advice platforms will pull ahead in Asia, there is a strong case for siding with those run by well-entrenched financial institutions.
Direct-to-consumer robo-advice platforms similar to Betterment and Wealthfront may be mushrooming in the region, but even with their fancy features and splashy promotions, they are starting from a disadvantage, argue analysts, compared with robo-advice platforms from incumbent banks that Asian consumers prefer more by default.